Propensity to Make First Transaction

Objective

The objective of this project is to develop a model to identify new users who are less likely to make their first transaction within several days of activating their Kredivo account. Based on analysis, users who make their first transaction within their first month are ~2 times as likely to make a follow up transaction. Therefore it is quite valuable to nudge users to make their first transaction as early as possible. The model will be used to selectively target users who are unlikely to make their first transaction, to entice them with discounts to make their first transaction as soon as possible. While users who are highly likely to make their first transaction quickly are left alone.

Please read the "Propensity to Make First Transaction Model Explanation.pdf" document for a complete explanation.